Self-Publishing and Book Marketing Blog | Useful Guidelines and Tips for Self-Publishers and Authors by Book Publishing Professionals‏
banner

9 Kinds of Sales Opportunities

  • 9 Kinds of Sales Opportunities 9 Kinds of Sales Opportunities

    9 Kinds of Sales Opportunities

A key challenge to growing your publishing firm is to find new paths to greater revenue by building upon your core strengths without making a radical shift in the way you currently do business. There are ways in which you can build a steady flow of revenue and profits to help your business reach significant long-term value – as you expand your comfort zone. Here are nine strategies for increasing your sales, revenue and profits […]

Marketing Your Book: Take the Long View

  • Marketing Your Book: Take the Long View Marketing Your Book: Take the Long View

    Marketing Your Book: Take the Long View

It’s no secret that many authors dread book marketing. Some feel marketing is out of their league; many say they don’t have time. Others don’t have the patience to allow their marketing efforts to produce results. But all marketing takes time. You’ll have hits and misses along the way, you’ll evaluate your efforts and adjust your strategy – the goal is to keep moving forward. But how do you know if your marketing strategy works? […]

How You Can Come Up With More Marketing Ideas

  • marketing ideas
    How You Can Come Up With More Marketing Ideas How You Can Come Up With More Marketing Ideas

    How You Can Come Up With More Marketing Ideas

Traditional thinking has a powerful undertow. Well-meaning friends, colleagues or even family members may discourage you from “rocking the boat.” But in today’s rapidly changing marketplace, holding steady really means falling behind. Move, evaluate, adapt, strategize and move again. Act like a professional boxer as you bob and weave, looking for weak points in your adversaries’ strategies on which to launch your competitive attack.     Top Ten Ways to Make Your Creative Sessions More […]

6 Things I’ve Learnt the Hard Way After Publishing 4 Business Books in 3 Years

  • nessgraphica
    6 Things I’ve Learnt the Hard Way After Publishing 4 Business Books in 3 Years 6 Things I’ve Learnt the Hard Way After Publishing 4 Business Books in 3 Years

    6 Things I’ve Learnt the Hard Way After Publishing 4 Business Books in 3 Years

What does it take to become a best-selling business book author? Should I try and get my book published by a traditional publisher? In this article best-selling and award-winning business book writer, Heather Townsend, answers these questions and dispels some of the myths out there about writing a book.   Read on to find out the six things that Heather wished she knew before she started to write her 1st book   1. Write the […]

Seven Steps to Jump Start Your Marketing

  • nessgraphica
    Seven Steps to Jump Start Your Marketing Seven Steps to Jump Start Your Marketing

    Seven Steps to Jump Start Your Marketing

When authors talk about self-promotion, many do so reluctantly. Marketing is the evil necessity that they anticipate with dread. However, all authors – whether traditionally published or self-published – should oversee their marketing, and there are many simple ways to create a strong online presence. You want to be “discoverable,” and this means you need to establish a variety of methods for readers to find you, learn about you, and (hopefully) buy your books. This […]