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Marketing Your Book: Take the Long View

  • marketing your book
    Marketing Your Book: Take the Long View Marketing Your Book: Take the Long View

    Marketing Your Book: Take the Long View

It’s no secret that many authors dread book marketing. Some feel marketing is out of their league; many say they don’t have time. Others don’t have the patience to allow their marketing efforts to produce results. But all marketing takes time. You’ll have hits and misses along the way, you’ll evaluate your efforts and adjust your strategy – the goal is to keep moving forward. But how do you know if your marketing strategy works? […]

Expand From Your Core Business to Build Your Book Sales and Profits

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    Expand From Your Core Business to Build Your Book Sales and Profits Expand From Your Core Business to Build Your Book Sales and Profits

    Expand From Your Core Business to Build Your Book Sales and Profits

The process of selling books has not changed much in many years. Publishers publish books that are sold through bookstores to their customers. Granted, the arrival of Amazon.com altered the dynamics of the playing field, but it is still the same field.  Some publishers think more strategically and try to break from this crowded turf by differentiating their content from competitive titles. But that is still not enough. Long-term success will not be achieved through […]

How to Self-Edit Like an Editor

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    How to Self-Edit Like an Editor How to Self-Edit Like an Editor

    How to Self-Edit Like an Editor

As a longtime book publishing professional, I’m pretty quick to admit my biases when it comes to best practices in this industry. If I had a written list, great editing would be at the very top of it. I’m always in favour of editorial work, no matter who the writer is or what length of text you’re working with. I’ve written previous posts about how to hire an editor and how to understand the different […]

How You Can Come Up With More Marketing Ideas

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    How You Can Come Up With More Marketing Ideas How You Can Come Up With More Marketing Ideas

    How You Can Come Up With More Marketing Ideas

Traditional thinking has a powerful undertow. Well-meaning friends, colleagues or even family members may discourage you from “rocking the boat.” But in today’s rapidly changing marketplace, holding steady really means falling behind. Move, evaluate, adapt, strategize and move again. Act like a professional boxer as you bob and weave, looking for weak points in your adversaries’ strategies on which to launch your competitive attack.     Top Ten Ways to Make Your Creative Sessions More […]

You’ve Just Completed a Copy Edit. But Do You Really Need a Proofread?

  • Do You Need Proofreader
    You’ve Just Completed a Copy Edit. But Do You Really Need a Proofread? You’ve Just Completed a Copy Edit. But Do You Really Need a Proofread?

    You’ve Just Completed a Copy Edit. But Do You Really Need a Proofread?

Most authors recognize that copy editing is an essential step in the overall editorial process. There’s no better way to catch those pesky technical errors (spelling, punctuation, and grammar), as well as checking sentence structure and word usage. After this process is complete, it is almost always recommended for the manuscript to go through a professional proofread. Yet, many authors, especially after a few rounds of comprehensive (and exhausting) editing, balk at the suggestion, believing […]

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