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Imprint Name – Why it’s Important and How to Choose It

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    Imprint Name – Why it’s Important and How to Choose It Imprint Name – Why it’s Important and How to Choose It

    Imprint Name – Why it’s Important and How to Choose It

The word “imprint” crops up all the time in traditional publishing but it’s not as commonly used in the self-publishing landscape. An imprint is a brand name used to identify books in a similar category that are published by a particular publisher. It’s not necessarily the same as the company name: publishing companies often publish under many imprints in order to distinguish types of books from one another – for example, Running Press publishes its [...]

Why Authors Need a Marketing Plan

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    Why Authors Need a Marketing Plan Why Authors Need a Marketing Plan

    Why Authors Need a Marketing Plan

The most common question I see from new authors is: I published a book, what do I do next? They spent plenty of time working to get their book completed but never thought about what would happen once the book was released. The silence can be deafening. However, whether you’re already published, or working on your book, it’s never too late to develop a marketing plan to help you determine how you will reach your [...]

Learning to Trust that Ruthless Editor

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    Learning to Trust that Ruthless Editor Learning to Trust that Ruthless Editor

    Learning to Trust that Ruthless Editor

I like my editors ruthless. They get paid to pick my work apart without softening the blows. I want salt, not sugar. As a novelist myself, I went through several drafts of my second novel before it was published. And that’s all thanks to my editors, whose criticisms at times were nothing short of scathing. But that’s not necessarily a sign of bad writing. More so, it suggests a great editor. My novel went to [...]

Book Signing – Don’t Be Your Book’s First Stumbling Stone!

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    Book Signing – Don’t Be Your Book’s First Stumbling Stone! Book Signing – Don’t Be Your Book’s First Stumbling Stone!

    Book Signing – Don’t Be Your Book’s First Stumbling Stone!

Even though the book signing event might be marked as “one of the most stressful moments of your life” it is actually a very great thing. Believe in yourself and everyone else will follow your example! After everything is done, your book synopsis has been approved or edited, your book cover is done, and your book is visible on the internet, it’s time to think about one other very important thing when it comes to [...]

Back Cover Blurb – Let Your Reader In Through the “Back Door”

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    Back Cover Blurb – Let Your Reader In Through the “Back Door” Back Cover Blurb – Let Your Reader In Through the “Back Door”

    Back Cover Blurb – Let Your Reader In Through the “Back Door”

Every book needs to be appealing and eye-catching at first sight. Authors are getting advice from everywhere and everyone that the cover needs to be a bombastic eye-catcher, but have you ever gotten advice to have a killer back cover blurb? It is ridiculous to speak about the importance of a great and professionally done book cover when everyone knows that this is the first thing a reader sees, but the importance of the back [...]

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