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6 Things I’ve Learnt the Hard Way After Publishing 4 Business Books in 3 Years

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    6 Things I’ve Learnt the Hard Way After Publishing 4 Business Books in 3 Years 6 Things I’ve Learnt the Hard Way After Publishing 4 Business Books in 3 Years

    6 Things I’ve Learnt the Hard Way After Publishing 4 Business Books in 3 Years

What does it take to become a best-selling business book author? Should I try and get my book published by a traditional publisher? In this article best-selling and award-winning business book writer, Heather Townsend, answers these questions and dispels some of the myths out there about writing a book.   Read on to find out the six things that Heather wished she knew before she started to write her 1st book   1. Write the […]

Back Cover Copy – Great Copy for Your Backside

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    Back Cover Copy – Great Copy for Your Backside Back Cover Copy – Great Copy for Your Backside

    Back Cover Copy – Great Copy for Your Backside

So you’ve painstakingly gone through your manuscript several times, been through a few rounds of professional editing and proofreading, and working with a graphic designer to develop the perfect cover. Then one day, just when you thought that the work was nearly complete, your designer asks you for the back cover copy. Uh oh… you didn’t forget about your book’s backside, did you? Back cover copy is one of your book’s most important selling features. It’s the […]

5 Things To Do Before Your Next Book Event

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    5 Things To Do Before Your Next Book Event 5 Things To Do Before Your Next Book Event

    5 Things To Do Before Your Next Book Event

Are you hosting an author event? As an author there is likely nothing more disturbing than hosting an event that no one attends. Getting marketing and publicity for small events can be hard, but in the end the satisfaction of having friends, family, and strangers show up to support you will be worth all of the stress you endure. Here are five things you should do before your next author event to help ensure its success:   Decide […]

A Writing Coach – What Is It and Who Needs One?

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    A Writing Coach – What Is It and Who Needs One? A Writing Coach – What Is It and Who Needs One?

    A Writing Coach – What Is It and Who Needs One?

It’s the New Year, and for many of us, that means making resolutions and getting parts of our lives in shape. Just as people might hire personal trainers to help them develop a fitness plan, writers often turn to coaches to get their writing lives on track.   The word coach has been adopted by many different industries to refer to a professional who knows your field well and who can help you excel in […]

Seven Steps to Jump Start Your Marketing

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    Seven Steps to Jump Start Your Marketing Seven Steps to Jump Start Your Marketing

    Seven Steps to Jump Start Your Marketing

When authors talk about self-promotion, many do so reluctantly. Marketing is the evil necessity that they anticipate with dread. However, all authors – whether traditionally published or self-published – should oversee their marketing, and there are many simple ways to create a strong online presence. You want to be “discoverable,” and this means you need to establish a variety of methods for readers to find you, learn about you, and (hopefully) buy your books.   This […]

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