Self-Publishing and Book Marketing Blog | Useful Guidelines and Tips for Self-Publishers and Authors by Book Publishing Professionals‏
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A Few Pinterest Ideas for Authors

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    A Few Pinterest Ideas for Authors A Few Pinterest Ideas for Authors

    A Few Pinterest Ideas for Authors

When someone mentions Pinterest in conversation, a common image that comes to mind is an online bulletin board, paired with the now almost iconic logo. However, since its inception in 2010, Pinterest has become so much more than a simple online application for people to browse, save, and share content. For those unfamiliar with Pinterest, the easiest way to break it down is to compare it to an old-fashioned bulletin board, or dream board. Though […]

Don’t Get Fooled by These 3 Book Marketing Myths

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    Don’t Get Fooled by These 3 Book Marketing Myths Don’t Get Fooled by These 3 Book Marketing Myths

    Don’t Get Fooled by These 3 Book Marketing Myths

We are surrounded by “myth” – information about book marketing. Social media makes it worse – one person sees one of these myths in a tweet or post, accepts it as truth, and spreads the myth even further. What’s fact and what’s fiction? Let’s look at three of the most common book marketing myths and understand the impact they have on your book’s success in the marketplace.   Myth 1 – You should wait until your book […]

Do You Really Need a Proofread After a Copy Edit?

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    Do You Really Need a Proofread After a Copy Edit? Do You Really Need a Proofread After a Copy Edit?

    Do You Really Need a Proofread After a Copy Edit?

You’ve just completed a copy edit. But do you really need a proofread? Most authors recognize that copyediting is an essential step in the overall editorial process. There’s no better way to catch those pesky technical errors (spelling, punctuation, and grammar), as well as checking sentence structure and word usage. After this process is complete, it is almost always recommended for the manuscript to go through a professional proofread. Yet, many authors, especially after a […]

Dangers of Publishing: The Sharks, Pirates, and Reefs to Avoid

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    Dangers of Publishing: The Sharks, Pirates, and Reefs to Avoid Dangers of Publishing: The Sharks, Pirates, and Reefs to Avoid

    Dangers of Publishing: The Sharks, Pirates, and Reefs to Avoid

The publishing industry is complicated and has many dangers for authors who have never been there before. Our goal is to point out a few of these dangers to help you in your journey to being a best seller. The first piece of advice I recommend for first-time authors is to find a guide who has been through the process before. This guide can be a trusted friend or a hired agent. It is imperative […]

Getting Agreement among Multiple Decision Makers

  • Getting Agreement among Multiple Decision Makers
    Getting Agreement among Multiple Decision Makers Getting Agreement among Multiple Decision Makers

    Getting Agreement among Multiple Decision Makers

When you sell a few hundred books to a prospective customer, the decision is usually made quickly, by one or two people. You might close the sale with a handshake and purchase order after a few meetings. But the process changes when you propose the sale of tens (or hundreds) of thousands of your books to corporate buyers. These decisions are scrutinized at higher levels since the results can make or break careers. Typically, large-quantity […]