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Should I Publish Traditionally or Go Indie?

  • traditional or indie publishing by alexander von ness
    Should I Publish Traditionally or Go Indie? Should I Publish Traditionally or Go Indie?

    Should I Publish Traditionally or Go Indie?

This is a question I head surprisingly often, especially from new authors. I always tell people that both are valid ways, and advise them to pursue a traditional publishing contract first, if that’s what they want. However, they should not stop at that. Instead, they should keep their options open, should they fail to get a contract.   Secretly, I know that 99% of them will end up Indie. Not because their books are no good, but [...]

There’s No Such Thing As a Successful Independent Author

  • successful author
    There’s No Such Thing As a Successful Independent Author There’s No Such Thing As a Successful Independent Author

    There’s No Such Thing As a Successful Independent Author

Too many aspiring independent/self-published authors have bought into the hype that theirs is a completely DIY activity. If help is needed, somehow it can take away from the sense that they have made a successful author of themselves. Worse yet, it encourages many self-aware writers to not even try it. They know they do not have the budget, the knowledge, and frankly, the idea of starting at all seems overwhelming to them. The truth might [...]

The Author Platform Effect: Techniques to Grow Your Mobile Audience

  • the author platform effect
    The Author Platform Effect: Techniques to Grow Your Mobile Audience The Author Platform Effect: Techniques to Grow Your Mobile Audience

    The Author Platform Effect: Techniques to Grow Your Mobile Audience

True or false: Cell-phone subscriptions almost equal the number of people on this earth. Yes it’s true! We’re talking about billions of people here. Mobile data users’ traffic has been doubling year after year and has been measured as 12 times greater than total internet traffic. With an anticipated growth rate at 66% each year, we take publishing on mobile devices seriously, especially with the increase in the use of ever smaller devices like smartphones, [...]

Imprint Name – Why it’s Important and How to Choose It

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    Imprint Name – Why it’s Important and How to Choose It Imprint Name – Why it’s Important and How to Choose It

    Imprint Name – Why it’s Important and How to Choose It

The word “imprint” crops up all the time in traditional publishing but it’s not as commonly used in the self-publishing landscape. An imprint is a brand name used to identify books in a similar category that are published by a particular publisher. It’s not necessarily the same as the company name: publishing companies often publish under many imprints in order to distinguish types of books from one another – for example, Running Press publishes its [...]

Why Authors Need a Marketing Plan

  • paula krapf authors marketing plan
    Why Authors Need a Marketing Plan Why Authors Need a Marketing Plan

    Why Authors Need a Marketing Plan

The most common question I see from new authors is: I published a book, what do I do next? They spent plenty of time working to get their book completed but never thought about what would happen once the book was released. The silence can be deafening. However, whether you’re already published, or working on your book, it’s never too late to develop a marketing plan to help you determine how you will reach your [...]

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