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Marketing Your Book: Take the Long View

  • Marketing Your Book: Take the Long View Marketing Your Book: Take the Long View

    Marketing Your Book: Take the Long View

It’s no secret that many authors dread book marketing. Some feel marketing is out of their league; many say they don’t have time. Others don’t have the patience to allow their marketing efforts to produce results. But all marketing takes time. You’ll have hits and misses along the way, you’ll evaluate your efforts and adjust your strategy – the goal is to keep moving forward. But how do you know if your marketing strategy works? […]

Seven Steps to Jump Start Your Marketing

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    Seven Steps to Jump Start Your Marketing Seven Steps to Jump Start Your Marketing

    Seven Steps to Jump Start Your Marketing

When authors talk about self-promotion, many do so reluctantly. Marketing is the evil necessity that they anticipate with dread. However, all authors – whether traditionally published or self-published – should oversee their marketing, and there are many simple ways to create a strong online presence. You want to be “discoverable,” and this means you need to establish a variety of methods for readers to find you, learn about you, and (hopefully) buy your books. This […]

Why Authors Need a Marketing Plan

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    Why Authors Need a Marketing Plan Why Authors Need a Marketing Plan

    Why Authors Need a Marketing Plan

The most common question I see from new authors is: I published a book, what do I do next? They spent plenty of time working to get their book completed but never thought about what would happen once the book was released. The silence can be deafening. However, whether you’re already published, or working on your book, it’s never too late to develop a marketing plan to help you determine how you will reach your audience, […]