banner

Creative Ideas for Selling Your Books!

  • Creative Ideas for Selling Your Books! Creative Ideas for Selling Your Books!

    Creative Ideas for Selling Your Books!

The Titanic sank after hitting an iceberg and only 705 of its 2200 passengers and crew survived. With too few lifeboats onboard, many lives were lost unnecessarily. With a little creativity more people might have been saved. For example, what if the crew saw the iceberg as a sanctuary instead of a cause of death? They might have ferried people there. Unfortunately, we’ll never know. There is an important lesson from that tragedy that can […]

Getting Agreement among Multiple Decision Makers

  • Getting Agreement among Multiple Decision Makers Getting Agreement among Multiple Decision Makers

    Getting Agreement among Multiple Decision Makers

When you sell a few hundred books to a prospective customer, the decision is usually made quickly, by one or two people. You might close the sale with a handshake and purchase order after a few meetings. But the process changes when you propose the sale of tens (or hundreds) of thousands of your books to corporate buyers. These decisions are scrutinized at higher levels since the results can make or break careers. Typically, large-quantity […]

9 Kinds of Sales Opportunities

  • 9 Kinds of Sales Opportunities 9 Kinds of Sales Opportunities

    9 Kinds of Sales Opportunities

A key challenge to growing your publishing firm is to find new paths to greater revenue by building upon your core strengths without making a radical shift in the way you currently do business. There are ways in which you can build a steady flow of revenue and profits to help your business reach significant long-term value – as you expand your comfort zone. Here are nine strategies for increasing your sales, revenue and profits […]

Expand From Your Core Business to Build Your Book Sales and Profits

  • book sales
    Expand From Your Core Business to Build Your Book Sales and Profits Expand From Your Core Business to Build Your Book Sales and Profits

    Expand From Your Core Business to Build Your Book Sales and Profits

The process of selling books has not changed much in many years. Publishers publish books that are sold through bookstores to their customers. Granted, the arrival of Amazon.com altered the dynamics of the playing field, but it is still the same field.  Some publishers think more strategically and try to break from this crowded turf by differentiating their content from competitive titles. But that is still not enough. Long-term success will not be achieved through […]

How You Can Come Up With More Marketing Ideas

  • marketing ideas
    How You Can Come Up With More Marketing Ideas How You Can Come Up With More Marketing Ideas

    How You Can Come Up With More Marketing Ideas

Traditional thinking has a powerful undertow. Well-meaning friends, colleagues or even family members may discourage you from “rocking the boat.” But in today’s rapidly changing marketplace, holding steady really means falling behind. Move, evaluate, adapt, strategize and move again. Act like a professional boxer as you bob and weave, looking for weak points in your adversaries’ strategies on which to launch your competitive attack.     Top Ten Ways to Make Your Creative Sessions More […]